MakeMyTrip×Aditya Arora
Sponsored Post · Performance Report
Sponsored post for MakeMyTrip · May 13, 2026

128,152 impressions. 84,844 humans. 8,908 founders.

A performance report from the first 6 days of post-publication analytics on LinkedIn. What the placement delivered, and exactly who saw it.

Aditya Arora
Live · May 19, 2026
What the post delivered

A top-percentile placement, and a clear picture of who actually read it.

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Impressions
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Unique members reached
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Reactions
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Inside the 84,844 reached, by job title

Founder + Co-Founder 10.5%8,908
CEO 1.1%933
Product Manager 2.6%2,206
Software Engineer 4.6%3,903
All Senior + Director + Owner + Manager49,720

Source: LinkedIn Content Analytics, May 13 to May 19, 2026.

Where they sit, geographically

56.5%

of reach concentrated in Bengaluru, Delhi NCR, and Mumbai. The Tier-1 metros where India's B2B SaaS and D2C decisions get made.

22.0% Greater Bengaluru
19.7% Greater Delhi NCR
14.8% Mumbai Metropolitan
4.1% Greater Hyderabad
2.8% Greater Chennai
Audience deep-dive

The composition of the 84,844 humans the post reached.

Industry

IT Services & Consulting14.0%
Financial Services9.5%
Technology & Internet8.9%
Software Development8.7%
Business Consulting6.2%

Company size

10,001+ employees23.7%
1,001 to 5,00011.8%
11 to 50 employees11.4%
51 to 200 employees10.7%
1 to 10 employees8.9%

Seniority

Senior31.9%
Entry15.4%
Director10.1%
Manager9.6%
Owner7.5%

Notable companies represented in reach

Deloitte Amazon MakeMyTrip EY Microsoft

A cross-section of enterprise, consulting, and Indian SaaS organizations. The post landed across the same Tier-1 decision-maker base that drives B2B and D2C buying behaviour in India.

Cost equivalence

What this reach would have cost via paid ads, and what paid ads cannot deliver.

Equivalent cost via LinkedIn Ads

Founder + Co-Founder targeting (10,500 impressions, ₹3,250 CPM)₹34,125
CEO targeting (1,100 impressions, ₹4,250 CPM)₹4,675
Decision-maker layer (40,000 impressions, ₹2,250 CPM)₹90,000
PM + Engineer + broader B2B (48,400 impressions, ₹1,400 CPM)₹67,750
Multi-campaign management overhead (+30%)₹58,650
Targeting inefficiency on paid LinkedIn (+20%)₹39,100
For 100,000 impressions of matched audience₹2,94,300
For the 128,152 impressions this post delivered₹3,77,000

A brand running paid LinkedIn campaigns to reach the same audience composition would need roughly ₹3.77 lakh of ad spend to match this post's reach.

The VC brand-value premium

Beyond ad-equivalent reach, a VC-sponsored post carries institutional endorsement that paid ads cannot purchase. Three reasons brands pay a premium for VC placements:

01
Implicit vetting signal. Founders interpret a VC sponsoring a brand as institutional endorsement of that brand. Paid ads carry zero credibility transfer. A VC's name attached to a brand changes how it is read.
02
Decision-maker engagement quality. 449 reactions, 41 comments, 62 saves, and 30 inbound DMs on this post. Engagement of this kind from a decision-maker base is a buy-signal funnel that paid ads cannot replicate.
03
Feed-compounding visibility. Organic posts surface in followers' feeds for 48-72 hours after publication and continue to attract reshares. Paid ads stop the moment the budget ends.

The placement delivered ₹3.77 lakh of ad-equivalent reach, plus the institutional endorsement that paid placement does not unlock. Thank you for partnering on the post.